Event Management

Fortune Marketing Unlimited, Inc.

Fortune Marketing Unlimited, Inc. (FMU) was founded in 1987 to create, market and manage corporately-sponsored promotional events. FMU’s business philosophy is based on creating long-term business relationships and delivering long-term results. FMU partners with senior executives facing complex marketing decisions. FMU helps companies define their outstanding issues, capture vital information and create the knowledge that companies need to reach superior cost-effective decisions.

FMU created the Liberty Mutual Insurance Invitational, a nationwide series of amateur scramble style golf events which benefits selected charities—now the largest and most successful event of its kind in the world. FMU has helped manage more than 3,000 golf tournaments and the Invitational has raised well over $243 million for its charitable beneficiaries.

The principals

Loren J. Shapiro, President of FMU, is a magna cum laude graduate of Tufts University, where he played golf, basketball and soccer and was named to the College All-American soccer team in 1982. After graduation, he worked at International Management Group (IMG), the world’s largest sports marketing company, where he created and managed corporate promotions for numerous Fortune 500 companies. Loren opened his own marketing/consulting company in 1987. Since its inception, the Liberty Mutual Insurance Invitational has grown to become the largest corporately sponsored amateur charity event in the world.

Skip Jenkins, FMU’s Senior Vice President, played golf at both the University of Florida and Georgetown University before graduating, cum laude, from Boston College Law School in 1986. Skip left the Boston-based law firm Hale and Dorr in 1990 to begin his association with FMU. Since that time, Skip has worked on the management of the Liberty Mutual Insurance Invitational program and worked on numerous other events conducted by FMU.

The Cause

$55 million raised over the past 8 years
71 charities All funds raised directly benefit the local charities involved.